Shared from the 1/26/2022 Houston Chronicle eEdition

Vehicle charging company’s HQ coming to area

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Business for electric vehicle chargers is growing, and one startup is moving to Houston to tap into a growing market.

A Taiwanese electric vehicle charging company is relocating its U.S. headquarters to Houston from California.

Noodoe EV, an EV charging technology company with products in 110 countries, announced on Jan. 19 its plans to move to Houston from Irvine, Calif.

The company is setting up its headquarters at 9896 Bissonnet in southwest Houston, although the size of its office and the timing of its move wasn’t immediately clear.

“Current and anticipated demand for our EV charging stations necessitates Noodoe scaling up and expanding right now,” said Jennifer Chang, Noodoe EV’s chief executive officer, in a statement. “Logistically, we need our U.S. headquarters to be centrally located. Houston has the port and airport capacity we need to efficiently meet the unprecedented demand for EV charging stations.”

The company is relocating its U.S. headquarters nearly two years after moving to Irvine from Walnut, Calif., in April 2020, according to earlier media reports.

Noodoe plans to maintain its Irvine office as a base to provide operations, support and installation services on the West Coast.

“The Irvine office is a vital part of our operations. California and the West Coast represent a big share of our current EV installations,” Chang added.

Noodoe is coming to Texas at a time of expanding interest in electric vehicle industry in the Lone Star State in the wake of Tesla’s corporate relocation to Austin last year, where it plans to build a 4 to 5 million square foot electric vehicle car factory.

Tesla competitor Lucid Motors was also expected to start expanding its retail footprint in Houston and Dallas at the end of 2021.

“Houston has long been the energy capital of the world, mostly because of oil and gas extraction,” Chang said. “Noodoe will help the city continue its energy legacy, only this time without fossil fuels.” marissa.luck@chron.com

“Current and anticipated demand for our EV charging stations necessitates Noodoe scaling up and expanding right now. Logistically, we need our U.S. headquarters to be centrally located. Houston has the port and airport capacity we need to efficiently meet the unprecedented demand for EV charging stations.”
Jennifer Chang, Noodoe EV’s chief executive officer

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